Anti Sweden is a tongue-in-cheek style statement against better-known jeans brands from neighbouring Sweden. The brand’s core product are black jeans and it launches with the limited-edition Anti Sweden 666 jeans, a unisex model available in all sizes.
I created all original illustrations for Anti Design (the brand creators) to be used in the first edition of their jeans, t-shirts, and advertising. Collage and logo by Fredrik Melby.
A short commercial for the brand can be seen here featuring my illustrations: http://www.youtube.com/watch?v=BxjGPRPODyc